WELCOME TO THE DECISIVE POINT

At The Decisive Point, we like to plan. We like to communicate the plan, and we are passionate about maintaining hard fought reputations.

TDP provides purposeful strategic communication support to our clients across Government, Defence and Defence Industry.

OUR EXPERTISE

BRAND PROMISES

Our Brand Promises are the commitments we make to our clients on the experience you can expect every time we engage with you.

YOUR UNIQUE STORY, TOLD WITH A POINT OF DIFFERENCE

We understand that every client has a distinct story, and this requires a tailored strategy. Delivering bespoke strategic communication solutions is our niche, not a one size fits all approach. We will not give you a cookie-cutter product to solve your complex issue.

TRULY INDEPENDENT, AUSTRALIAN AND SOVEREIGN

The Decisive Point is a veteran-owned, Australian business. Put simply, we are not a foreign company with an Australian ABN. Our work directly contributes to the Australian economy and supports sovereign capability.

PARTNERSHIPS. IT'S IMPORTANT WHERE YOU SPEND YOUR TIME

We partner with the right people, those who have the desire to create impact and who share a common vision with us. We are always evolving, always progressing with you. We will never leave you high and dry.

MEET THE TDP TEAM

BRENDAN MAXWELL

FOUNDER

Quite simply Brendan likes to plan, he likes to communicate the plan and he is passionate about maintaining hard fought reputations.

CHARLIE BALDRY

CONSULTANT

Charlie is a firm believer in the power of effective strategic communication to navigate and resolve challenges with integrity and expertise.

SCOTT FERRIER

CONSULTANT

Scott is a creative strategist with a passion for crafting stories and solutions that connect clients to their audiences.

MARK RYAN

CONSULTANT

Mark is a connector – he brings people, thinking, concepts and models from a wide variety of sectors, then tailors them to meet the needs of a situation.

NATHAN DRUDI

CONSULTANT

Nathan believes a client’s story, purpose and ethos should be at the heart of the development of their strategic communication plan.

TDP CLIENT TESTIMONIALS

The Decisive Point were significant in supporting the endeavour to secure new Infantry Fighting Vehicles for Army as part of Land 400 Phase 3.
TDP’s ability to utilise strategic communication to get the positive narrative out there was exceptional, and we are glad to have had them as part of our support team in enabling a successful outcome for the Australian soldier.

Colonel Michael Scott
Director - Land Combat Vehicle Program 2022-23

Our experience with The Decisive Point was exceptional. TDP's expertise in key messaging, media training, and flawless execution of video development greatly contributed to our project's success. Their professionalism and strategic approach made them an invaluable partner in achieving our communication goals.

Guy Harris
Former Customer Success Manager - Dingo Defence

Appreciate your support with this and our feeling is pure excitement with how we will put this Strategic Communication Plan and other deliverables into action. Grateful of your work with JLB Yaran and having The Decisive Point as part of our support team.

Brendan Dumbrell
Managing Director - JLB-Yaran

Proud of the work we did with The Decisive Point: What a great SME, veteran business matching it with the big consultancy firms! To be honest, their product is way better than the bigs too: TDP are industry best-of-breed and leading in what they do!